ActivisionBlizzardMediaNetworksCreatesAnEnhancedViewingExperienceForeSportsOnMLG。

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DFS

PostedByJossWoodonMay13，2016-LastUpdatedonJanuary22，2018

[toc]ActivisionBlizzardMediaNetworks(ABMN)islaunching“newcontent，broadcastexperiencesanddistributionpartnerships”foritsMLG。

tveSportsstreamingplatform。

ABMNisdeploying？

newtechnologywhichitcalls“EnhancedViewingExperience”todeliverahighdefinitionvideostreamthatprovidesviewerswithdetailedmatchstatistics，real-timeleaderboardsand“situationalinsightsbasedonthecompetitiontheyarewatching。

”

eSportsisatthetippingpoint

Esportsisaculturalphenomenonatitstippingpoint，”saidMikeSepso，seniorvicepresidentofABMN：

Thesizeofourdigitalnetwork，coupledwithourinsightsintothisaudiencesviewinghabits，putusinauniquepositiontoeducatetheadvertisingindustryonhowtosafelytargettheseviewersandreachthemontheirplatformofchoice。

Digitalchannelsnowproduce88%ofcompanyrevenues

BlizzardActivisionisthecompanybehindsomeofthetopgamesineSports，includingWorldofWarcraft，StarCraft，HearthstoneandCallofDuty。

Lastweekthecompanypublisheditsfirstquarterresultsfor2016。

GAAPrevenuesof$1。

46billionwereanewcompanyrecordand14percentuponthe$1。

28billionforthefirstquarterof2015。

Revenuesfromdigitalchannels，includingMLG。

tv，hitanall-timequarterlyrecordof$797million—onanon-GAAPbasis—up48percentandrepresented88percentoftotalrevenues。

Thereportclaimedthatitsgamesattracted“about42billionhoursofplayedandwatchedtimespentoverthepasttwelvemonths。

”

ActivisionBlizzardtakesitsrelationshipwithFacebooktothenextlevel

ABMNalsoannouncedthatitwas“deepening”itsrelationshipwithFacebook。

TheMLGAnaheimOpenwillbetheinauguraleSportscompetitionmarkingtheexpandedcollaboration。

TheCallofDuty：BlackOpsIIItournamentbeginsonJune10，andwillbebroadcastlivetoapotentialaudienceof1。

6billionviewersonFacebook。

DanReed，headofglobalsportspartnershipsforFacebookcommented：

Esportsisanexcitingspaceandcontinuestobeagrowingpriorityforus。

Withover1。

6billionpeopleontheplatformandagrowingsuiteofVODandlivestreamingproductsthatpartnerscanusetoincreaseengagement，Facebookisuniquelypositionedtohelpesportsfansconnectaroundexcitingmomentsandgreatesportscontent。

InaclarificationtoWiredmagazine，MikeSepsoconfirmedthatnoneoftheircontentwasgoingtobelockedawaybehindapaywall：

“Werereallyinterestedindistributingourpremiumcontenttoanywherethatviewerswanttoseeit。

eSportsbroadcastingiscomingofage

TheexpansionofbroadcastingbyABMNisinthecenterofanindustrytrendtotakeeSportsviewingtoamuchwideraudience。

OnMay24，thefirstCounterStrike：GlobalOffensivetournamentsinTurnerandWME-IMG’snewly-formedELeaguewillbeginbroadcastingliveonTBS。

Turnerhasbuilta10，000squarefootstadiuminits？

Atlantastudiostohosttheliveevents。

Notlongafterwards，theElectronicSportsLeague(ESL)willlaunchitsneweSportschannelusingMTG’sViasatplatformintheNordicandBalticcountries。